One-Year Basic Digital Marketing Course
A comprehensive program designed for the digital leaders of tomorrow.
Level
High School
Duration
12 Months
Classes
2 per Week
Learning Goal
Practical Skills
What You Will Learn
- Understand the online marketing ecosystem
- Professional content creation for Social Media
- Basic ad campaign management (Demo)
- Building a professional digital portfolio
- Pathways to freelancing & entrepreneurship
Month-Wise Syllabus
Introduction to Digital Marketing
- Traditional vs Digital Marketing
- Digital platforms ecosystem
- Online consumer behavior
- Ethics & cyber safety
Activity: Identify ads on IG/YT & comparison check.
Internet & Website Basics
- How the internet works
- Website types & architecture
- Introduction to Domain & Hosting
Activity: 5-site exploration & homepage analysis.
Content Creation Fundamentals
- Text, Image, & Video strategies
- The art of storytelling
- Hands-on training with Canva
Practical: Design a professional marketing poster.
Social Media Marketing (SMM)
- FB, Instagram, & YouTube for business
- Page management vs Profiles
- Captions, Hashtags, & Timing
Practical: Launch a demo Instagram Business page.
Search Engine Basics (SEO)
- How Google Search works
- Introduction to Keywords
- On-page vs Off-page concepts
Activity: Live keyword research on Google.
Blogging & Content Writing
- Structure of a viral blog post
- Writing styles & SEO basics
- Plagiarism & ethics
Practical: Write and publish a 300-word blog.
Email & Messaging Marketing
- Promotional vs Informative emails
- WhatsApp Marketing etiquette
- Marketing Do's & Don'ts
Practical: Draft a professional marketing email.
Online Advertising (Intro)
- FB & Google Ads dashboard demo
- Defining a Target Audience
- Budgeting & Safety rules
Simulation: Design an ad campaign mockup.
Analytics & Performance
- Understanding Reach vs Engagement
- Reading simple charts & data
- Improvement strategies
Math Link: Analyzing percentages & growth graphs.
E-Commerce & Online Business
- Amazon, Flipkart & Meesho ecosystem
- Basics of Product Listing
- Online payment safety
Activity: Design a mock product sales page.
Career, Freelancing & AI
- Digital marketing career paths
- Freelancing on Upwork/Fiverr
- Ethical use of AI Tools
Practical: Build your digital career portfolio.
Revision & Final Project
- Full course recap
- Final Project Presentation
- MCQ & Practical Viva
Outcome: Certification & Feedback.
Assessment & Projects
Final Project Examples:
Students must complete a comprehensive project, such as a Social Media Plan for a local business or a Complete Brand Kit (Blog + Poster + Ad Design combo).
| Criteria | Weightage |
|---|---|
| Monthly Practical Activities | 40% |
| Mid-term Examination | 20% |
| Final Capstone Project | 30% |
| Attendance & Participation | 10% |
Ready to Master the Digital World?
Join our next batch and kickstart your career in Digital Marketing.
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